This concept begins with visuals and voiceover that seem far removed from data. The scenario we see and hear is one that hints at an unfulfilling relationship, with our character talking about how they’ve given everything they have to this unnamed entity, but it’s just not working out. It continues on in this unclear way for a short while before we reveal that it is in fact data that they’re talking about. They’re unsatisfied because a business isn’t using their data in a way that gives them a first-rate customer experience.

Thankfully, there’s a solution in Oracle, which we’ll introduce in the latter part of the video for our very own happy ever after ending.