The creative framework for this film is the journey itself. The aim is to captivate and engage the audience by immersing them in a relatable, clean, fresh, world from the start. To achieve this, we'll incorporate footage that evokes a sense of calm within environmental landscapes. Then, we transition into the app, entering a different world through illustrations. Here, we'll explore the app's functionality and illustrate scenarios within these environments, ultimately returning to the real world.
 

This video pushed the MC brand team in mixing stock and their vector animation together.