Hosted by experienced TV host David McClelland, this film features a first-ever roundtable discussion with industry-leading global brands. Participants include IAG's Chief Customer Officer, Silvia Espinosa de los Monteros; Google UK’s Industry Sector Leader for Travel, Finnbar Cornwall; and Uber’s UK General Manager, Andrew Brem. 

The concept of rewarding loyal customers has been a major lever of business growth for years, but as technology makes it easier for businesses to deliver better customer experiences, how can dedicated loyalty programmes and initiatives continue to drive profitability and success?

Is the focus of loyalty initiatives now to drive higher levels of emotional loyalty to sustain and support business growth over the long term? What impact have the uncertain trading conditions had on this?

This film will answer all these questions and more. 

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